This week we celebrate the 29th anniversary of the KTLA Morning News in Los Angeles – the Barbara-Carlos-Mark-Sam version was the highest-rated local morning show in TV history! This show provided me with so many life-long friends, a treasure trove of memories and videos, it brought me a mantle full of Emmy Awards and it bought me my first house and half a dozen cars! I’ve come across some scenes from the show I had locked away decades ago in the Raymond J Brune vault. Most of these clips are being seen here for the first time since they originally aired nearly 3 decades ago! Here’s to the Morning News and everyone “who held the show hostage!” Continue reading 29 YEARS LATER
This week we celebrate the 29th anniversary of the (original) KTLA Morning News in Los Angeles – the Barbara-Carlos-Mark-Sam version was the highest-rated local morning program in TV history! This show provided me with so many life-long friends, a treasure trove of memories and videos, it brought me a mantle full of Emmy Awards and it bought me my first house and half a dozen cars! A few years ago, I wrote a book about my phenomenal experiences starting up the KTLA Morning News – Personality Driven – The Secret Sauce For Selling News. On the off-chance that you haven’t read it, I’m posting the first chapter here – all about the little show that became a monster hit – completely by accident! Continue reading THE KTLA MORNING NEWS JULY 8, 1991
-THE RECIPE FOR RATINGS-
Do you know the “secret sauce” to morning show success? It’s a simple recipe. And it’s right there on the screen. It’s the one thing all these clips have in common.
—CODE 1000’S CAN BE CREATIVE!—
We call it a “Code 1000”. It’s a mention upper management wants you to include in your newscast. It might be a charity event the station is sponsoring that they want you to shoot and mention in a :30 voice-over at 11pm. Or maybe they want you to promote a free flu shot giveaway the station’s part of at the Walgreens down the street. Or it could be something as obvious as promoting a Cheers marathon happening this weekend now that the station has bought the syndication rights to the sitcom. Continue reading A “MUST COVER” IN YOUR NEWSCAST!
“There’s no need to fear – Underdog is here”.
That’s the catchphrase of the 1960′s cartoon superhero Underdog! He was, sort of, the canine version of superman for the Labrador set. His heroics were often done to impress his love interest, Sweet Polly Purebred, who could never commit. Everyone loves the underdog, which is why the series ran for more than a decade. But an underdog is just as essential and relevant in the realm of morning news. And I learned this first hand.
When The KTLA Morning News first went on the air, we were indeed the underdog. In Los Angeles from 7-9AM, it was us verses the Goliaths of Good Morning America, Today and CBS This Morning. The LA Times called us “the little show that could”. Because we did. We faced off with the three major networks for a slice of the LA morning viewing audience. And on a daily basis, we felt the pressure. We couldn’t book the A-lists guests that the networks did. We didn’t have the million dollar network set, the expensive designer clothes that they wore. And early on, we didn’t have the ratings and we certainly didn’t have the mentality of a “winner”. That title went to Katie Couric and Matt Lauer who ruled morning news for a long time before we arrived on the scene. We were, clearly, the underdog. And we felt it every morning when we hit the air. Continue reading THE “UNDERDOG” CARD
Booking guests for a right-brain morning show is a little understood art that I’ve had lots of time to practice, because between KTLA and E! News Live, GMA Sunday and World News Now, I’ve pretty much had every notable name in Hollywood & New York in studio, on-set for interviews. And let me go on record as saying – best celebrity guest – appearance after appearance – hands down, Richard Simmons. I would book Richard Simmons over, say, Nicole Kidman, every time – hand to god. Let me explain. Continue reading RICHARD SIMMONS COMES OUT…
Here’s a clear cut example of two competing morning shows – one that “got it” and one that did not. It’s from my KTLA Morning News days. The KTLA lot is located at Sunset Blvd and Van Ness. At that time, the location of KTTV, the Fox affiliate was literally across the street from us, but its entrance was buried in a bizarre location that caused many people to become lost because it intersected with the 101 freeway and there were overpasses and dead-end streets and all kinds of confusion. KTTV had just begun airing Good Day L.A., a light morning show that was modeled somewhat after what we were doing. I think they even had SkyFox up in the helicopter around this time. Continue reading I WOKE UP ON 5 THIS MORNING!