—CODE 1000’S CAN BE CREATIVE!—

We call it a “Code 1000”. It’s a mention upper management wants you to include in your newscast.  It might be a charity event the station is sponsoring that they want you to shoot and mention in a :30 voice-over at 11pm.  Or maybe  they want you to promote a free flu shot giveaway the station’s part of at the Walgreens down the street. Or it could be something as obvious as promoting a Cheers marathon happening this weekend now that the station has bought the syndication rights to the sitcom. Continue reading A “MUST COVER” IN YOUR NEWSCAST! →