Category Archives: Management

THE KTLA MORNING NEWS JULY 8, 1991

This week we celebrate the 29th anniversary of the (original) KTLA Morning News in Los Angeles – the Barbara-Carlos-Mark-Sam version was the highest-rated local morning program in TV history! This show provided me with so many life-long friends, a treasure trove of memories and videos, it brought me a mantle full of Emmy Awards and it bought me my first house and half a dozen cars! A few years ago, I wrote a book about my phenomenal experiences starting up the KTLA Morning NewsPersonality Driven – The Secret Sauce For Selling News.   On the off-chance that you haven’t read it, I’m posting the first chapter here – all about the little show that  became a monster hit – completely by accident! Continue reading THE KTLA MORNING NEWS JULY 8, 1991

APPRECIATIVE INQUIRY

Appreciate Inquiry could have a dramatic effect on the productivity in your newsroom. I’ve seen the powerful results AI’s had on people in addiction recovery and on businesses of all types around the country.  At a recent seminar I attended on the subject, I heard from countless people how their businesses and industries have rapidly improved by applying the principles of appreciative inquiry. Continue reading APPRECIATIVE INQUIRY

YOUR LEFT-BRAIN BOSS IS KILLING YOUR CREATIVITY!

If you work in a newsroom, it’s essential that you understand the psychology that often goes unnoticed between you and higher level managers. That old Left-Brain/Right Brain disconnect is killing creativity in newsrooms and – trust me – it shows on air!  Below is a chapter from my recent book,  “…Like No One’s Watching: Transform Your Local Newscast into a Hit TV Show!”  It spells out the problem and shows how to overcome the obstacles.

 

 

Continue reading YOUR LEFT-BRAIN BOSS IS KILLING YOUR CREATIVITY!

SUCKLING THE TEAT OF COVER LETTERS

It’s amazing to me how job applicants don’t “get it”. It’s true. Most college-educated, pop-culturized, twentysomething millennials, some with MBA’s, are clueless. I have the cover letters to prove it. Just over a year ago, I wrote a “help wanted” ad looking for producer/editor applicants. My bosses at the time were right-brain imaginators who wanted to take everything we do “up a notch”, even ads for jobs at our company. I was completely on board. These were the guys who hired me, so we were totally on the same page. I forwarded my draft to my boss, who then forwarded it to his boss, the CEO. The e-mail reply to me was, “I think you get it“. Here is the infamous ad I wrote: Continue reading SUCKLING THE TEAT OF COVER LETTERS