How I Select Clients

Not All Projects Are a Fit.

Here’s What It Takes to Work With Me. I’m not a consultant. I’m a creative transformation partner for bold executives and creators who know their content needs reinvention — not iteration. In my experience, lasting results only happen when I’m given the autonomy to make strategic creative decisions. If that level of trust isn’t in place, I’m not the right fit — and that’s okay.

I Work With:

  • News teams committed to radical format transformation;

  • Producers ready to become high-level showrunners;

  • On-air talent hungry to shed the script and own the screen;

  • Executives with decision-making authority and long-term vision;

If your team is simply looking to optimize a rundown, increase engagement by 3%, or do “more of the same but faster” — I’m not your guy.

How I Work

Talent & Producer Development

  • Remote via Zoom (1:1 or in small cohorts). Here’s the truth: you can’t grow if you’re boxed in. What we do together will only work if your boss is willing to let you step out of the safe zone.;

  • Focus: On-camera transformation, unscripted connection, confidence, energy, and rhythm;

  • Program includes on-air reviews, improvisation work, and “teleprompter detox”;

Station & Network Revamps

  • 4-week on-site deep immersion;

  • Audit, format analysis, leadership development;

  • Follow-up sessions with talent & producers via Zoom over 4–6 weeks;

  • Optional: Brand and creative franchise design;

Startups, Launches, and Major Pivots

  • Contractual partnerships considered;

  • Must include creative control and senior leadership buy-in;

  • NDA-friendly;

Before You Inquire, Read This:

My services are:

  • Premium — because my results are exponential;

  • Selective — because my attention is finite;

  • Outcome-driven — because my reputation is non-negotiable;

If you’re unsure about your goals, your team’s buy-in, or your budget — now is not the time. That’s okay.

If You’re Still With Me…

Here’s how to move forward:

  1. Email Inquiry: Send a clear one-paragraph summary of your project and goals; Contact Ray

  2. Initial Alignment Review: I’ll assess fit, timeline, and whether my availability allows engagement;

  3. Strategic Call (By Invitation Only): If we’re aligned, I’ll offer a 30-minute paid strategy session that can be credited toward your project;

  4. Proposal & Scope: If we both agree it’s a match, I’ll submit a brief outlining timeline, investment, and deliverables;

What You Can Expect

  • A radically energized team;

  • Content that connects instead of recites;

  • Talent who actually feel like personalities;

  • Producers who finally see themselves as creators;

  • A format you can franchise — not just fill;

Final Word:

People Still Watch People. But on-camera talent need help becoming the version of themselves that people actually want to watch.

That’s what I do. And I only do it with people ready to leap.

Contact Ray