Listen to delightful AI hosts Jeff & Jazz discover the awesome wisdom of TV Executive Raymond J Brune as they discuss his book, Personality Driven – The Secret Sauce for Selling News. It’s all about transforming TV newsreaders into jump-off-the-screen personalities and transforming formats into franchises. This deep dive into the world of Local TV News is a fascinating journey into the bizarre, crazy and amazing things that happen behind the scenes of TV News programs, including the KTLA Morning News, Tribune’s Eye Opener, Good Morning America Sunday, and many more shows.

EPISODE #1: OVERVIEW

EPISODE #2: HIT FACTORS

EPISODE #3: PREPPING PERSONALITIES

EPISODE #4: PRODUCING PERSONALITIES

EPISODE #5: PRODUCING, PICKING, PACKAGING, PRESENTING

EPISODE #6: SIGNATURE SEGMENTS & BOOKING GUESTS

EPISODE #7: DIRECTING & THE CLOSEUP

EPISODE #8: WALK-AWAY JOES

EPISODE #9: RIGHT BRAIN PRODUCING