“There’s no need to fear – Underdog is here”.

That’s the catchphrase of the 1960′s cartoon superhero Underdog! He was, sort of, the canine version of superman for the Labrador set. His heroics were often done to impress his love interest, Sweet Polly Purebred, who could never commit.  Everyone loves the underdog, which is why the series ran for more than a decade. But an underdog is just as essential and relevant in the realm of morning news. And I learned this first hand.

When The KTLA Morning News first went on the air, we were indeed the underdog. In Los Angeles from 7-9AM, it was us verses the Goliaths of Good Morning America, Today and CBS This Morning. The LA Times called us “the little show that could”. Because we did. We faced off with the three major networks for a slice of the LA morning viewing audience. And on a daily basis, we felt the pressure. We couldn’t book the A-lists guests that the networks did. We didn’t have the million dollar network set, the expensive designer clothes that they wore. And early on, we didn’t have the ratings and we certainly didn’t have the mentality of a “winner”. That title went to Katie Couric and Matt Lauer who ruled morning news for a long time before we arrived on the scene. We were, clearly, the underdog. And we felt it every morning when we hit the air. Continue reading THE “UNDERDOG” CARD →