Tag Archives: Lenn Goodside

“TODAY” TURNS A CORNER

GOOD MORNING NEWS FOR NBC

NBC’Today has improved by leaps and bounds since the last time I watched – during the ousting of Matt Lauer more than a year ago.  The new directing style the show has adopted dramatically boosts the connection between the talent and the viewers. Hoda, Savannah and Al are alive, in-the-moment, and occasionally engaging, but the show has some work ahead of it – especially with Carson and Craig. But first, an obvious editorial error. Continue reading “TODAY” TURNS A CORNER

A “MUST COVER” IN YOUR NEWSCAST!

—CODE 1000’S CAN BE CREATIVE!—

We call it a “Code 1000”. It’s a mention upper management wants you to include in your newscast.  It might be a charity event the station is sponsoring that they want you to shoot and mention in a :30 voice-over at 11pm.  Or maybe  they want you to promote a free flu shot giveaway the station’s part of at the Walgreens down the street. Or it could be something as obvious as promoting a Cheers marathon happening this weekend now that the station has bought the syndication rights to the sitcom. Continue reading A “MUST COVER” IN YOUR NEWSCAST!