GOOD MORNING NEWS FOR NBC
NBC’s Today has improved by leaps and bounds since the last time I watched – during the ousting of Matt Lauer more than a year ago. The new directing style the show has adopted dramatically boosts the connection between the talent and the viewers. Hoda, Savannah and Al are alive, in-the-moment, and occasionally engaging, but the show has some work ahead of it – especially with Carson and Craig. But first, an obvious editorial error. Continue reading “TODAY” TURNS A CORNER
Let’s face it. Every local station these days has access to the same stories as its competition. The only exceptions to that are unique content a station generates from an Investigative Team or from its field reporters and producers who generate exclusive material. That’s why Signature Segments are so essential. They allow you to take those same stories every station has access to – and produce something unique.