-TV TEEMS W/GENERIC REPORTERS-

I’m astounded on a daily basis how the majority of TV field reporters are content being anonymous, generic purveyors of facts and information – as generic and anonymous as the fake reporter in this stock photo!  Watch reporters on any station in your market – they’ll do a “live” hit – then throw to a package that isn’t the least bit memorable or in any way stylized. Their live shots, their standups, their writing and their producing  does absolutely nothing to make them stand out from the parade of generic reporters airing on TV every minute of every day. Continue reading ANONYMOUS PURVEYORS OF FACTS →