—INFLUENCERS ARE EVERYTHING!—

Stations across the country are desperately trying to incorporate social media into their newscasts in a bid to capture a younger demo. They’re promising a newscast “like you’ve never seen before” – “doing news in a brand new way” – “this ain’t your daddy’s newscast.” The cliches keep comin’! Problem is the stations simply don’t know how to  deliver the goods.  Fox tried: Continue reading HOW TO PRODUCE SOCIAL-MEDIA-DRIVEN NEWSCASTS →