Tag Archives: Eye Opener

PRODUCING GUESTS

Booking guests is a little understood art that I’ve had lots of time to practice. Between KTLAE! News Live, GMA Sunday and World News Now, I’ve pretty much had every notable name in Hollywood & New York in studio, on-set for interviews. The key to booking an interview guest is all about how your hosts interact with celebrities.  Obviously, you want the guest to look good, have a great time and get to push whatever they’re pushing. But what viewers see is your hosts hanging out with a big star. Continue reading PRODUCING GUESTS

ESTABLISH YOUR ATTITUDE

OPEN TEASES MUST SET THE TONE

How do you open your morning newscast? Let me guess. Video of that overnight fire, wiping to that avalanche caught on tape, wiping to the footage of a dolphin giving birth. Music is urgent, your talent is breathless and graphics are flashing all over the screen. Yep. You’re producing that pre-open tease exactly as Walk Away Joe tells you to do it. If you’re producing a personality-driven newscast, Joe, aka your news consultant, is dead wrong. Here’s why. Continue reading ESTABLISH YOUR ATTITUDE