Booking guests is a little understood art that I’ve had lots of time to practice. Between KTLA, E! News Live, GMA Sunday and World News Now, I’ve pretty much had every notable name in Hollywood & New York in studio, on-set for interviews. The key to booking an interview guest is all about how your hosts interact with celebrities. Obviously, you want the guest to look good, have a great time and get to push whatever they’re pushing. But what viewers see is your hosts hanging out with a big star. Continue reading PRODUCING GUESTS
Tag Archives: Eye Opener
JUST A MOMENT IN TIME…
I just happened to be editing and caught this amazing freeze – a random screen capture from Eye Opener I executive produced in 2015. No enhancements were made. It’s posted here just as it aired. Ty and Brooke are in their element. Know what I see? Continue reading JUST A MOMENT IN TIME…
ESTABLISH YOUR ATTITUDE
OPEN TEASES MUST SET THE TONE
How do you open your morning newscast? Let me guess. Video of that overnight fire, wiping to that avalanche caught on tape, wiping to the footage of a dolphin giving birth. Music is urgent, your talent is breathless and graphics are flashing all over the screen. Yep. You’re producing that pre-open tease exactly as Walk Away Joe tells you to do it. If you’re producing a personality-driven newscast, Joe, aka your news consultant, is dead wrong. Here’s why. Continue reading ESTABLISH YOUR ATTITUDE