Category Archives: WDIV
CLEAN SHOWS ARE FAILURES
Several months ago, a producer came to me quite concerned that I appeared to be “unconcerned” about a few technical glitches that showed up on-air recently in one or two of our shows. He said, “I’m a perfectionist and these kind of technical errors can’t be allowed to continue”. He wore the word “perfectionist” as a badge of honor. Almost like I should reward him for being so conscientious. I felt two things immediately, neither of which I expressed. The first was, “Boy, are you in the wrong business”. Television is an art – especially the right-brained lighter newscasts we’re producing. No piece of art is ever perfect. Secondly, I felt sad for him. Sad that he will never be truly happy with any show he’ll ever produce. Continue reading CLEAN SHOWS ARE FAILURES
THE TEASE FROM HELL!
I’ve always thought that networks like CNN and Fox News should have a position such as “Vice President of Teases”. It sounds absolutely ridiculous, but when you break it down it makes total cents (pun intended). Commercial breaks are disastrous for ratings. Ever since the invention of the clicker, now known as the remote, when viewers no longer have to get up off their butts to change the channel, they surf at will. The good news for “live” morning shows is viewers are rarely sitting down watching the show. They’re more likely using it as background noise as they brush their teeth and comb their hair and just let the commercials play through. But all viewers are automatically conditioned to mentally tune out the minute they hear that theme music begin to play, with the host saying something along the lines of “Coming up…the latest trend in swimwear. Stick around.” Continue reading THE TEASE FROM HELL!