Tag Archives: Walk-Away Joes

ESTABLISH YOUR ATTITUDE

OPEN TEASES MUST SET THE TONE

How do you open your morning newscast? Let me guess. Video of that overnight fire, wiping to that avalanche caught on tape, wiping to the footage of a dolphin giving birth. Music is urgent, your talent is breathless and graphics are flashing all over the screen. Yep. You’re producing that pre-open tease exactly as Walk Away Joe tells you to do it. If you’re producing a personality-driven newscast, Joe, aka your news consultant, is dead wrong. Here’s why. Continue reading ESTABLISH YOUR ATTITUDE

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WHAT BRITNEY CAN TEACH NEWS DIRECTORS!

-CLOSE-UPS CREATE A CONNECTION-

Let me ask you a question. What is it about Britney Spears that transformed her into a legendary superstar?

Is it her voice?

Maybe.

Is it her catchy, heavily produced pop tracks?

Possibly.

Is it because she’s hot and jumps off the TV screen in every one of her music videos and TV appearances?

Continue reading WHAT BRITNEY CAN TEACH NEWS DIRECTORS!

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