This week we celebrate the 29th anniversary of the KTLA Morning News in Los Angeles – the Barbara-Carlos-Mark-Sam version was the highest-rated local morning show in TV history! This show provided me with so many life-long friends, a treasure trove of memories and videos, it brought me a mantle full of Emmy Awards and it bought me my first house and half a dozen cars! I’ve come across some scenes from the show I had locked away decades ago in the Raymond J Brune vault. Most of these clips are being seen here for the first time since they originally aired nearly 3 decades ago! Here’s to the Morning News and everyone “who held the show hostage!” Continue reading 29 YEARS LATER
If you work in a newsroom, it’s essential that you understand the psychology that often goes unnoticed between you and higher level managers. That old Left-Brain/Right Brain disconnect is killing creativity in newsrooms and – trust me – it shows on air! Below is a chapter from my recent book, “…Like No One’s Watching: Transform Your Local Newscast into a Hit TV Show!” It spells out the problem and shows how to overcome the obstacles.
It’s time to settle an old score. I’m not sure this is the forum to do so, but I have no choice. The pain and feelings of abandonment have kept me quiet for 17 years. No more. Here goes. Continue reading THUMP (FOR MY LOVE)
Here’s a clear cut example of two competing morning shows – one that “got it” and one that did not. It’s from my KTLA Morning News days. The KTLA lot is located at Sunset Blvd and Van Ness. At that time, the location of KTTV, the Fox affiliate was literally across the street from us, but its entrance was buried in a bizarre location that caused many people to become lost because it intersected with the 101 freeway and there were overpasses and dead-end streets and all kinds of confusion. KTTV had just begun airing Good Day L.A., a light morning show that was modeled somewhat after what we were doing. I think they even had SkyFox up in the helicopter around this time. Continue reading I WOKE UP ON 5 THIS MORNING!