OPEN TEASES MUST SET THE TONE
How do you open your morning newscast? Let me guess. Video of that overnight fire, wiping to that avalanche caught on tape, wiping to the footage of a dolphin giving birth. Music is urgent, your talent is breathless and graphics are flashing all over the screen. Yep. You’re producing that pre-open tease exactly as Walk Away Joe tells you to do it. If you’re producing a personality-driven newscast, Joe, aka your news consultant, is dead wrong. Here’s why. Continue reading ESTABLISH YOUR ATTITUDE
It’s absolutely essential that I point out to you moments on “live” TV that totally “nailed it” – when all the pieces come together to make an amazing TV moment. The clip I’m presenting today, which I would have given anything to have produced, I’ve watched dozens of times, examining every nuance that makes it so powerful. And I urge you to watch every frame again and again. This is how a director, a producer (to a lesser extend here), and the on-air players come together to create an amazing, incredible, emotional moment. Watch first, then I’ll dissect. Continue reading THIS IS HOW YOU DIRECT “LIVE” TV!