California Live premiered recently on the NBC affiliates in Los Angeles, San Diego and San Francisco. It’s a half hour lifestyle show airing at 11:30AM, showcasing all the benefits of living on the California coast. Full disclosure: I interviewed for the position of Executive Producer for California Live late last year, but the guys at KNBC, where the show is produced, went with someone else. No worries. It wasn’t meant to be – and I remain a fan of KNBC General Manager Steve Carlston. Continue reading CALIFORNIA GOES LIVE
If you work in a newsroom, it’s essential that you understand the psychology that often goes unnoticed between you and higher level managers. That old Left-Brain/Right Brain disconnect is killing creativity in newsrooms and – trust me – it shows on air! Below is a chapter from my recent book, “…Like No One’s Watching: Transform Your Local Newscast into a Hit TV Show!” It spells out the problem and shows how to overcome the obstacles.