Tag Archives: Google

ESTABLISH YOUR ATTITUDE

OPEN TEASES MUST SET THE TONE

How do you open your morning newscast? Let me guess. Video of that overnight fire, wiping to that avalanche caught on tape, wiping to the footage of a dolphin giving birth. Music is urgent, your talent is breathless and graphics are flashing all over the screen. Yep. You’re producing that pre-open tease exactly as Walk Away Joe tells you to do it. If you’re producing a personality-driven newscast, Joe, aka your news consultant, is dead wrong. Here’s why. Continue reading ESTABLISH YOUR ATTITUDE

Follow Ray:

WHY GOOGLE & APPLE ARE EVIL

HAVE YOU BEEN TO VENEZUELA?

Know why we’re going to hell in a handbasket? Because Apple created the millennials. And Google is just a sticking search engine with a god complex. And 40% of you want to live in Communist countries. Have you been to Venezuela? Better listen up to the man known as “America’s Sweetheart”!

Continue reading WHY GOOGLE & APPLE ARE EVIL

Follow Ray: