When you combine two words, “popular” and luxury, you create “Populuxe”. It was a consumer culture and aesthetic in the U.S. in the 1950’s and ’60’s. The look and feel of Populuxe was one of futuristic and Space Age influence. You can identify the Populuxe movement in films, graphics, clothing designs, furniture, interior design and architecture. And nowhere is it more on display than a few of the short films I’ve collected below.
“DESIGN FOR DREAMING” (1956)
First is Design For Dreaming, a film which was shown before the feature film at movie theaters across the country. It was created to highlight the General Motors Motorama of 1956, the Waldorf-Astoria Hotel in New York and new Frigidaire appliances. Tad Tadlock, a dancer and choreographer plays the woman caught in pink pajamas going to the Motorama. Her masked suitor is dancer and choreographer Marc Breaux. The film is an over-the-top, dream-dance piece of puffery which is why it’s so fascinating to watch. Directed by William Beaudine and produced by Victor Solow for MPO Productions, it’s once of those productions I wish I had a hand in producing. I’ve acquired a breathtaking print of the film you won’t find on YouTube. Favorite Populuxe line of dialogue: “Better get her into the kitchen, quick!” Enjoy. Continue reading OUR “POPULUXE” PAST