Category Archives: Morning News

APPRECIATIVE INQUIRY

Appreciate Inquiry could have a dramatic effect on the productivity in your newsroom. I’ve seen the powerful results AI’s had on people in addiction recovery and on businesses of all types around the country.  At a recent seminar I attended on the subject, I heard from countless people how their businesses and industries have rapidly improved by applying the principles of appreciative inquiry. Continue reading APPRECIATIVE INQUIRY

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THE KITCHEN TABLE!

THE CENTERPIECE OF YOUR SHOW

On The Golden Girls, where did Dorothy, Rose, Blanche and Sophia spend most of their time? At The Kitchen Table. At your house, where does the family end up together more often than not?  Correct! The Kitchen Table! It’s where you have your everyday meals, it’s where the kids do their homework, it’s where dad does his crossword puzzle and where mom reads her magazine. When a friend stops over, he joins the family at The Kitchen Table.  The centerpiece of your home is The Kitchen Table – it’s the “home base” of your family.

The Kitchen Table is also the home base of your morning show. It’s where your family of anchors, sports and weather casters, reporters, and contributors hang out. When Chris Pine drops by,  he joins everybody at The Kitchen Table. When the Dallas Cowboy Cheerleaders arrive, they join the gang at The Kitchen Table. When the mayor visits to discuss the teachers strike, he does so at The Kitchen Table. You don’t take guests and move them to a more formal location (like a living room set). You all hang out around The Kitchen Table where everyone joins in on the interview, the food and the small talk. Continue reading THE KITCHEN TABLE!

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“TODAY” TURNS A CORNER

GOOD MORNING NEWS FOR NBC

NBC’Today has improved by leaps and bounds since the last time I watched – during the ousting of Matt Lauer more than a year ago.  The new directing style the show has adopted dramatically boosts the connection between the talent and the viewers. Hoda, Savannah and Al are alive, in-the-moment, and occasionally engaging, but the show has some work ahead of it – especially with Carson and Craig. But first, an obvious editorial error. Continue reading “TODAY” TURNS A CORNER

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ANONYMOUS PURVEYORS OF FACTS

-TV TEEMS W/GENERIC REPORTERS-

I’m astounded on a daily basis how the majority of TV field reporters are content being anonymous, generic purveyors of facts and information – as generic and anonymous as the fake reporter in this stock photo!  Watch reporters on any station in your market – they’ll do a “live” hit – then throw to a package that isn’t the least bit memorable or in any way stylized. Their live shots, their standups, their writing and their producing  does absolutely nothing to make them stand out from the parade of generic reporters airing on TV every minute of every day. Continue reading ANONYMOUS PURVEYORS OF FACTS

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