This week we celebrate the 29th anniversary of the (original) KTLA Morning News in Los Angeles – the Barbara-Carlos-Mark-Sam version was the highest-rated local morning program in TV history! This show provided me with so many life-long friends, a treasure trove of memories and videos, it brought me a mantle full of Emmy Awards and it bought me my first house and half a dozen cars! A few years ago, I wrote a book about my phenomenal experiences starting up the KTLA Morning News – Personality Driven – The Secret Sauce For Selling News. On the off-chance that you haven’t read it, I’m posting the first chapter here – all about the little show that became a monster hit – completely by accident! Continue reading THE KTLA MORNING NEWS JULY 8, 1991
Appreciate Inquiry could have a dramatic effect on the productivity in your newsroom. I’ve seen the powerful results AI’s had on people in addiction recovery and on businesses of all types around the country. At a recent seminar I attended on the subject, I heard from countless people how their businesses and industries have rapidly improved by applying the principles of appreciative inquiry. Continue reading APPRECIATIVE INQUIRY
Mr. Branson is so right – “Clients” are our viewers. Newsroom employees are the only people within a huge station group corporation that have direct contact with the company’s clients. So why do stations groups operate as if the important business is being done in its headquarters?
If you work in a newsroom, it’s essential that you understand the psychology that often goes unnoticed between you and higher level managers. That old Left-Brain/Right Brain disconnect is killing creativity in newsrooms and – trust me – it shows on air! Below is a chapter from my recent book, “…Like No One’s Watching: Transform Your Local Newscast into a Hit TV Show!” It spells out the problem and shows how to overcome the obstacles.
It’s amazing to me how job applicants don’t “get it”. It’s true. Most college-educated, pop-culturized, twentysomething millennials, some with MBA’s, are clueless. I have the cover letters to prove it. Just over a year ago, I wrote a “help wanted” ad looking for producer/editor applicants. My bosses at the time were right-brain imaginators who wanted to take everything we do “up a notch”, even ads for jobs at our company. I was completely on board. These were the guys who hired me, so we were totally on the same page. I forwarded my draft to my boss, who then forwarded it to his boss, the CEO. The e-mail reply to me was, “I think you get it“. Here is the infamous ad I wrote: Continue reading SUCKLING THE TEAT OF COVER LETTERS