Category Archives: Management

APPRECIATIVE INQUIRY

Appreciate Inquiry could have a dramatic effect on the productivity in your newsroom. I’ve seen the powerful results AI’s had on people in addiction recovery and on businesses of all types around the country.  At a recent seminar I attended on the subject, I heard from countless people how their businesses and industries have rapidly improved by applying the principles of appreciative inquiry. Continue reading APPRECIATIVE INQUIRY

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YOUR LEFT-BRAIN BOSS IS KILLING YOUR CREATIVITY!

If you work in a newsroom, it’s essential that you understand the psychology that often goes unnoticed between you and higher level managers. That old Left-Brain/Right Brain disconnect is killing creativity in newsrooms and – trust me – it shows on air!  Below is a chapter from my recent book,  “…Like No One’s Watching: Transform Your Local Newscast into a Hit TV Show!”  It spells out the problem and shows how to overcome the obstacles.

“…Like No One’s Watching: Transform Your Local Newscast into a Hit TV Show!”

 

Continue reading YOUR LEFT-BRAIN BOSS IS KILLING YOUR CREATIVITY!

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SUCKLING THE TEAT OF COVER LETTERS

It’s amazing to me how job applicants don’t “get it”. It’s true. Most college-educated, pop-culturized, twentysomething millennials, some with MBA’s, are clueless. I have the cover letters to prove it. Just over a year ago, I wrote a “help wanted” ad looking for producer/editor applicants. My bosses at the time were right-brain imaginators who wanted to take everything we do “up a notch”, even ads for jobs at our company. I was completely on board. These were the guys who hired me, so we were totally on the same page. I forwarded my draft to my boss, who then forwarded it to his boss, the CEO. The e-mail reply to me was, “I think you get it“. Here is the infamous ad I wrote: Continue reading SUCKLING THE TEAT OF COVER LETTERS

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