Even if your newscast is driven by its personalities, you must be first when breaking news rears its ugly head. I want to show you how we provided exclusive team coverage of Former Vice President Joe Biden during his “heavy petting” days. This is the amazing Eye Opener Dallas group from a few years ago! Continue reading THE VICE IN VP
When “awkward” goes off the rails on live TV. This is some great television! Continue reading ONE OF MOMMY’S TOYS
THE CENTERPIECE OF YOUR SHOW
On The Golden Girls, where did Dorothy, Rose, Blanche and Sophia spend most of their time? At The Kitchen Table. At your house, where does the family end up together more often than not? Correct! The Kitchen Table! It’s where you have your everyday meals, it’s where the kids do their homework, it’s where dad does his crossword puzzle and where mom reads her magazine. When a friend stops over, he joins the family at The Kitchen Table. The centerpiece of your home is The Kitchen Table – it’s the “home base” of your family.
The Kitchen Table is also the home base of your morning show. It’s where your family of anchors, sports and weather casters, reporters, and contributors hang out. When Chris Pine drops by, he joins everybody at The Kitchen Table. When the Dallas Cowboy Cheerleaders arrive, they join the gang at The Kitchen Table. When the mayor visits to discuss the teachers strike, he does so at The Kitchen Table. You don’t take guests and move them to a more formal location (like a living room set). You all hang out around The Kitchen Table where everyone joins in on the interview, the food and the small talk. Continue reading THE KITCHEN TABLE!
Booking guests is a little understood art that I’ve had lots of time to practice. Between KTLA, E! News Live, GMA Sunday and World News Now, I’ve pretty much had every notable name in Hollywood & New York in studio, on-set for interviews. The key to booking an interview guest is all about how your hosts interact with celebrities. Obviously, you want the guest to look good, have a great time and get to push whatever they’re pushing. But what viewers see is your hosts hanging out with a big star. Continue reading PRODUCING GUESTS
-THE RECIPE FOR RATINGS-
Do you know the “secret sauce” to morning show success? It’s a simple recipe. And it’s right there on the screen. It’s the one thing all these clips have in common.
Storytelling is that oh so overly used industry buzzword you hear everywhere. But I ask you: When was the last time you actually heard any news anchor or reporter tell a compelling story? You’d certainly remember it if you heard one. So let me bring you two simple examples of storytelling that pop. Oliver Tull was one of the hosts of the Dallas version of Eye Opener. In this first clip, he tells a story about an old man who fights off a grizzly bear who was after his dog: Continue reading AUNT VIOLET’S ASKEW WIG!
I just happened to be editing and caught this amazing freeze – a random screen capture from Eye Opener I executive produced in 2015. No enhancements were made. It’s posted here just as it aired. Ty and Brooke are in their element. Know what I see? Continue reading JUST A MOMENT IN TIME…
OPEN TEASES MUST SET THE TONE
How do you open your morning newscast? Let me guess. Video of that overnight fire, wiping to that avalanche caught on tape, wiping to the footage of a dolphin giving birth. Music is urgent, your talent is breathless and graphics are flashing all over the screen. Yep. You’re producing that pre-open tease exactly as Walk Away Joe tells you to do it. If you’re producing a personality-driven newscast, Joe, aka your news consultant, is dead wrong. Here’s why. Continue reading ESTABLISH YOUR ATTITUDE