There’s a 5 & 6pm newscast here in Cincinnati that I find myself watching… because it’s so bad. From anchors sporting the latest Wal-Mart fashions and looking as disheveled as a hooker who had a productive night, to a weatherman who, literally, yells at you throughout his forecast, thinking he’s sporting a sexy, booming FM radio voice, but in fact, is just, plain yelling. The anchors start to mirror his absurd volume and the whole show becomes a big yelling fest. But let’s switch gears for a second as there’s one pet peeve I have that gets me yelling back at the TV screen. The anchors are constantly ad-libbing that cliche phrase “switching gears” between stories. It’s a verbal device they use to bridge two unrelated stories to make the transition feel a bit less awkward. As an example, going from a double fatal car crash story to the birth of a new elephant at the zoo is an obvious “switching gears” story. The problem is easily avoided by a producer who understands the art of stacking stories in a newscast. Continue reading “SWITCHING GEARS” HURTS MY EARS
Appreciate Inquiry could have a dramatic effect on the productivity in your newsroom. I’ve seen the powerful results AI’s had on people in addiction recovery and on businesses of all types around the country. At a recent seminar I attended on the subject, I heard from countless people how their businesses and industries have rapidly improved by applying the principles of appreciative inquiry. Continue reading APPRECIATIVE INQUIRY
This past week, I had the privilege of being invited to the Flourishing Leadership Institute’s “LEAF” workshop. LEAF is a new approach used by change agents (coaches, speakers, trainers, facilitators, consultants, and leaders) to lead groups of all sizes to shape their future or solve specific problems better, faster and more naturally than thought possible with other methods. I was there to premiere a video I shot and edited about Jesse Harless. Jesse is using the LEAF method to help people who are recovering from addiction – and his results are getting glowing reviews. This video is the media marketing he needed to move his program to a national scale. Continue reading ADDICTION RE-LEAF
AN ILLUMINATING OVERSIGHT
If you’ve ever met her, you know Marie Osmond is pretty in person. Stunning even. And she is just as beautiful on TV. Marie, a TV veteran of her own prime-time variety series and a daytime talk show, knows how crucial lighting is on a TV set. Good lighting can make a talent “glow” on screen. Bad lighting is the kiss of death. Many years ago, Marie was a guest on The KTLA Morning News in Los Angeles. Coincidentally, we shot our show on the very same stage she and her brother had shot all 78-episodes of Donnie & Marie on ABC twenty years earlier. I remember very clearly, when she arrived, before going to makeup, Marie asked me if she could go out on set for a moment during a commercial break. I led the way. Once there, she looked at where she would be sitting for the interview and then examined the lighting grid above her, determining whether or not she had a key light, a fill light, and a rim light (a back light). She was happy when our three-point lighting met her standards.
It’s the one intangible quality no News Anchor or Host can fake! They either have it or they don’t.
If you’re still in the market for a New Year’s Resolution, I’ve got you covered. Resolve to watch this video below – all 19 minutes of it. Earl Nightingale is someone you’ve never heard of. He is, sort of, the Anthony Robbins of the ’50’s – but oh, so much more profound. His brief message will, truly, change your life. He first released his book, The Strangest Secret, in 1956 followed by an audio recording on a LP album. That sold one million copies – the highest amount of sales ever for a so-called “self-help” genre recording. Don’t focus on the video quality, or the audio reproduction. Listen to his words. And learn. The guy is a genius.
Mr. Branson is so right – “Clients” are our viewers. Newsroom employees are the only people within a huge station group corporation that have direct contact with the company’s clients. So why do stations groups operate as if the important business is being done in its headquarters?
From 1973 comes this behind-the-scenes look at how WABC -TV in New York gets a newscast on the air at 6PM. The two highlights for me are seeing Bill Beutel and Geraldo Rivera doing their jobs. I am a fan of Rivera during his news days. Who can forget Willowbrook? I like watching how Rivera tells a story – so anti-establishment for that time and in some ways, would still be today. Continue reading WHEN GERALDO MATTERED
NBC’s recent firing of Megyn Kelly was no surprise to those of us who know how to “read” TV News talent. Megyn was incredibly successful on her Fox News Channel program. That show appealed to men, most of them over 60, who were looking for right-leaning pundits hoping to pick political fights with their foes. That’s the essence of Sean Hannity‘s little bully program and the format fit Megyn nicely because she’s better looking than Hannity. In that format, Megyn Kelly shined. But there’s a problem. Continue reading MEGYN’S COLD TRUTH