Category Archives: Breaking News

THE VICE IN VP

Even if your newscast is driven by its personalities, you must be first when breaking news rears its ugly head. I want to show you how we provided exclusive team coverage of Former Vice President Joe Biden during his “heavy petting” days. This is the amazing Eye Opener Dallas group from a few years ago! Continue reading THE VICE IN VP

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LET ‘EM TALK IT OUT

Sometimes you’ve just got to let them talk it out. When the word “thug” became a news story, everyone on set had an opinion. It’s so important to allow them to discuss these issues – which strengthens the connection between your talent and your audience. In this example, we  just let them talk right up to the hard break.

 

 

Continue reading LET ‘EM TALK IT OUT

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THE ELEPHANT IN THE AIR

WAZE 2 UTILIZE UR NEWS CHOPPER

One of my greatest resources while producing The KTLA Morning News was Skycam 5 – our news helicopter, and the people inside – traffic reporter Jennifer York, a photographer (often Martin Clancey) and their pilot (usually one of the Tamburro brothers). With L.A. traffic being a commuter’s worst nightmare, the chopper was in the air four hours daily with scenes from traffic tie-ups in every direction. The chopper was also one of our greatest tools in covering breaking news. In fact, early on, we found a huge audience from an exclusive story KTLA broke thanks to our chopper – the massive flooding in Ventura County where torrents of water literally washed away a mobile home park. You can check out a quick recap of that exclusive footage here before I go on to address the “elephant in the air”… Continue reading THE ELEPHANT IN THE AIR

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THE LOSS OF BRIGHT EYES

Lost a friend over the Christmas holidays. Robin Phillips has died in Houston. Robin anchored the weekend news at WLWT in Cincinnati when I was little Ray the intern. We covered many breaking stories together including a man barricaded in his home holding family members hostage. He suddenly started shooting from a window – Robin and I heard the bullets whiz right over our heads! That’ll teach you to keep your head down! Continue reading THE LOSS OF BRIGHT EYES

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RHODA YOUNG LIVE ON THE SCENE!

Hey – anchors, reporters and news directors – I want to talk to you for a moment about Rhoda Young. You may not have heard of her or you may have dismissed her – either way – big mistake! She and other “vigilante” journalists are capturing compelling breaking news stories right there in your own backyards – stories that the local affiliates are either skipping or missing. More importantly, they’re capturing an audience (1.1 million views and counting). When was the last time you had one million people watching your house fire package? Continue reading RHODA YOUNG LIVE ON THE SCENE!

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