This past week, I had the privilege of being invited to the Flourishing Leadership Institute’s “LEAF” workshop. LEAF is a new approach used by change agents (coaches, speakers, trainers, facilitators, consultants, and leaders) to lead groups of all sizes to shape their future or solve specific problems better, faster and more naturally than thought possible with other methods. I was there to premiere a video I shot and edited about Jesse Harless. Jesse is using the LEAF method to help people who are recovering from addiction – and his results are getting glowing reviews. This video is the media marketing he needed to move his program to a national scale. Continue reading ADDICTION RE-LEAF
THE “SOY BOMB” CRASH & BURN
Taking risks is the sure-fire path to rewards. I don’t think anyone will disagree with me. But taking risks also means that sometimes, things don’t pay off. Things don’t go as planned. What you saw in your head when planning your next amazing segment is NOT what you ended up seeing on the line monitor. Continue reading UNREWARDED RISKS!
THE CENTERPIECE OF YOUR SHOW
On The Golden Girls, where did Dorothy, Rose, Blanche and Sophia spend most of their time? At The Kitchen Table. At your house, where does the family end up together more often than not? Correct! The Kitchen Table! It’s where you have your everyday meals, it’s where the kids do their homework, it’s where dad does his crossword puzzle and where mom reads her magazine. When a friend stops over, he joins the family at The Kitchen Table. The centerpiece of your home is The Kitchen Table – it’s the “home base” of your family.
The Kitchen Table is also the home base of your morning show. It’s where your family of anchors, sports and weather casters, reporters, and contributors hang out. When Chris Pine drops by, he joins everybody at The Kitchen Table. When the Dallas Cowboy Cheerleaders arrive, they join the gang at The Kitchen Table. When the mayor visits to discuss the teachers strike, he does so at The Kitchen Table. You don’t take guests and move them to a more formal location (like a living room set). You all hang out around The Kitchen Table where everyone joins in on the interview, the food and the small talk. Continue reading THE KITCHEN TABLE!
California Live premiered recently on the NBC affiliates in Los Angeles, San Diego and San Francisco. It’s a half hour lifestyle show airing at 11:30AM, showcasing all the benefits of living on the California coast. Full disclosure: I interviewed for the position of Executive Producer for California Live late last year, but the guys at KNBC, where the show is produced, went with someone else. No worries. It wasn’t meant to be – and I remain a fan of KNBC General Manager Steve Carlston. Continue reading CALIFORNIA GOES LIVE
GOOD MORNING NEWS FOR NBC
NBC’s Today has improved by leaps and bounds since the last time I watched – during the ousting of Matt Lauer more than a year ago. The new directing style the show has adopted dramatically boosts the connection between the talent and the viewers. Hoda, Savannah and Al are alive, in-the-moment, and occasionally engaging, but the show has some work ahead of it – especially with Carson and Craig. But first, an obvious editorial error. Continue reading “TODAY” TURNS A CORNER
-TV TEEMS W/GENERIC REPORTERS-
I’m astounded on a daily basis how the majority of TV field reporters are content being anonymous, generic purveyors of facts and information – as generic and anonymous as the fake reporter in this stock photo! Watch reporters on any station in your market – they’ll do a “live” hit – then throw to a package that isn’t the least bit memorable or in any way stylized. Their live shots, their standups, their writing and their producing does absolutely nothing to make them stand out from the parade of generic reporters airing on TV every minute of every day. Continue reading ANONYMOUS PURVEYORS OF FACTS
A fascinating TED talk featuring Sue Klebold, mother of Columbine shooter Dylan Klebold. I can’t image the courage it took her to “go public” with her feelings. In many ways, she too, is a Columbine survivor.
Sometimes you’ve just got to let them talk it out. When the word “thug” became a news story, everyone on set had an opinion. It’s so important to allow them to discuss these issues – which strengthens the connection between your talent and your audience. In this example, we just let them talk right up to the hard break.
Booking guests is a little understood art that I’ve had lots of time to practice. Between KTLA, E! News Live, GMA Sunday and World News Now, I’ve pretty much had every notable name in Hollywood & New York in studio, on-set for interviews. The key to booking an interview guest is all about how your hosts interact with celebrities. Obviously, you want the guest to look good, have a great time and get to push whatever they’re pushing. But what viewers see is your hosts hanging out with a big star. Continue reading PRODUCING GUESTS
-THE RECIPE FOR RATINGS-
Do you know the “secret sauce” to morning show success? It’s a simple recipe. And it’s right there on the screen. It’s the one thing all these clips have in common.